McDonald’s Mac Tonight Mad Dash

In line with McDonald’s launching of it’s Mac Tonight 24 Hour Marketing campaign here in the Philippines, McDonald’s also announces the Mac Tonight Mad Dash.

Amazing Race Concept

The concept is like the show Amazing Race. On July 24, twenty-four teams of two people will race around 24, 24-hour stores in 24 hours with the chance to bring home P240,000 in cold cash. They will be provided with maps, pocket money and race cards as they race around luzon. Only public transportation will be used all throughout the race.

Qualifications

Anyone between 18 and 30 years old, and is a Filipino citizen who makes a minimum of P150 McDonald’s food purchase at any time of day from any McDonald’s store are qualified to submit an application form. Registration will begin nationwide on July 7 until July 18, 2007. The 24 participants would race throughout the day and night of July 24 and the team who completes their 24 stops will win P240,000.

Interested to join?

Include the following with the submission of the application form:
- 1×1 ID Picture
- full color full body shot 3R picture
- Proof of identification (photocopy of birth certificate / passport / ID / driver’s license)
- A signed medical certificate declaring that you are in good physical and mental health

I really love the way McDonald is running their campaigns right now. They are providing that edge in which other rival fast foods cannot provide.

McDonald’s Vice President for Marketing Margot Torres shared, “No other quick service restaurant, besides McDonald’s offers such a relevant innovation of being available whenever you want it, wherever you want it.” She continued, “With the ever-changing Filipino lifestyle, everything is on-the-go! And McDonald’s will be there to provide hot, fresh meals fast. The McDonald’s brand is here to make our customers’ lives easy.”

Lots of luck to the 24 teams! So what do you think? Great event right?

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