5 Things to Consider Before Promoting Your Blog

5 Things to Consider Before Promoting Your Blog

Promoting Your Website

I’ve seen a lot of blogs doing heavy promotions but not really sustaining the temporary increase of traffic. I feel that they are wasting their time promoting something that is not worth to be promoted.

If you do a promotion, that means a temporary boost of traffic, the trick is how to convert those newcomers to your loyal readers.

1 – Content is Still King

You might have heard this many times but only because it’s worth repeating. Before you go spend money on website promotion, make sure you already have a suitable amount of good contents that will make the initial boost of readers come back for more.

Content can mean a lot of things though. But it mainly depends on what your blog is all about. If you have a humour blog, make sure you have some killer joke posts that will make the readers LOL. If you have a comics blog, make sure you have great comic strips waiting to be passed on to your reader’s friends.

2 – Make Sure Your Killer Contents are Found First

Yeah. You might have great contents, but can the readers find it? One thing you can do is include a Top Recommended Articles on your sidebar. Another alternative is to install the plugin Popularity Contest which will rank your most popular posts.

3 – Get Your Subscribe to My RSS Feed Link Noticed

If you have great contents, the readers will definitely want to come back for more. But with all the blogs they have been reading, they might not easily remember your blog’s domain name. That’s where you need to make sure they subscribe to your RSS Feeds.

Not only will that ensure a regular reader, it will also add to your blog’s credibility when you accumulate more RSS subscriber count on your Feedburner chicklet.

4 – Remove the Signs of an Ad Whore

If you want to convert visitors to loyal readers, you need to make them read your contents first. Slapping your readers a shit load of Google Adsense on the fist page of your site isn’t going to make them want to continue on to your contents.

I don’t mean removing all the ads altogether, but just making the site contents the core of your blog and not the ads.

5 – Think Long Term and Not Arbitrage

I believe that blogging is a long term investment. If you want to go do some heavy promotion with a bunch of Google Adsense plastered all over the front page, then fine by me. It may earn you several bucks but then that’s it. If you work on gaining loyal readers and eventually creating a huge reader base, you won’t even need to promote your site. They will promote it for you.

Do you have plans to promote your blog anytime soon?

I hope you enjoyed and picked up several things from my post. If you loved it, please consider stumbling it or subscribing to my feeds. Enjoy! :D

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    37 Responsesto “5 Things to Consider Before Promoting Your Blog”

    1. Teejay says:

      Nice list, McBilly. Btw, I like the post and I’ve stumbled it.

    2. Stephanie says:

      Great post – good reminder for me. Not that I’m going to pay for posts, but it’s hard for my blog to retain readership :(

    3. joshuaun says:

      all is useful to me…thx sharing

    4. McBilly says:

      Thanks a lot Teejay. Really appreciate it. :D

    5. McBilly says:

      Thanks Stephanie. It’s not easy to keep a high readership especially if you’re only starting out. Just stand out of the pack and be consistent. I’m sure your readership will continue to improve. :D

    6. McBilly says:

      Glad you found it useful buddy. Nice to see you here. :D

    7. Jaren says:

      Nice man, really nice… you really hit the spot right there…

      And yes, I like this article that I posted this on BlogosphereNews.

    8. McBilly says:

      Wow. Thanks Jaren. That’s really cool! :D

      I’m really glad you liked it. Thanks again bro!

    9. polish says:

      thanks for sharing :)

    10. sylv3rblade says:

      Hmmm Blogspherenews seems to need an anti-spam plugin XD. Anyway great post again

    11. McBilly says:

      Haha. Yeah. I know what you mean Sylv. I’m sure they can easily install a more powerful anti-spam feature. Thanks again buddy. :D

    12. McBilly says:

      Sure thing polish. Thanks for stopping by. :D

    13. Dexter says:

      Nice post.. BTW i like the pics..Happy Blogging

    14. Jing says:

      Thank you for posting useful articles like that, brother!
      Merry Christmas & God bless!!!

    15. dicky says:

      This is really useful for new bloggers. I think this is the main reason why i can hit hundred or thousand of visitors when i hardly promote my blog and the visitors become around hundreds again after a few days. Maybe need to think how to let visitors know about my popular posts.

    16. [...] should keep in mind before starting to promote their blog.  Over at McBilly.com you will find five key points that a blogger must keep in mind when starting or running a blog.  This post is very informative [...]

    17. Debo Hobo says:

      Excellent points, I am in the process of removing a bunch of crap from my front page.

      Thanks for the tips :)

    18. Ben says:

      I’ve had it in my head that I needed to make email subscription availible but I never got around to it. Thanks for reminding me!

    19. McBilly says:

      Thanks Dex. I appreciate the kind words. Happy Blogging as well. :D

    20. McBilly says:

      Thanks Jing! I’m really glad you liked it. Enjoy your holidays bro. Merry Christmas and a Happy New Year! :D

    21. McBilly says:

      Good idea Dicky. You should serve your popular posts in a silver platter so that visitors can easily partake of them. Anyway, good job on your blog buddy. More power! :D

    22. McBilly says:

      Thanks Debo. I’m glad to hear that you’re doing a frontpage make over. Good luck on that. :D

      Enjoy the holidays. Merry Christmas and a Happy New Year!

    23. McBilly says:

      Glad to know that Ben. Goodluck on installing the new email subscription link. Happy holidays. Merry Christmas and a Happy New Year! :D

    24. gr8lyf says:

      Yup! I really do like the picture too. It’s cute and captures the essence of the post. Wouldn’t it be nice if readers out there are “lining up” and “tagging friends along” to read and be avid readers of our blogs?

    25. Great blog! it’s a reminder for me to remove some of the ads in my blog and start to do a major revision.

      thanks!

    26. Roy Phay says:

      Hi McBilly,

      Thank you for sharing your knowledge! I’m always looking for ways to improve myself and I’m glad to have found your blog. Thank you for sharing with us.

      Cheers,
      Roy

    27. Tom says:

      “Remove the Signs of an Ad Whore”

      um maybe look at your own site?

    28. Hye Munar says:

      Thanks for the tips. I really appreciate it.

    29. atchisson says:

      reading this post made me think about maybe taking the ads off my site until my visitor amount goes up. and then maybe putting some back later on

    30. sandrar says:

      Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

    31. I love your site. :) Love design!!! I just came across your blog and wanted to say that I

    32. Phaoloo says:

      Nice practical guidelines. We should prepare for the traffic buzz to our site to make them come back or become our loyal readers. It will be a waste of time and effort if they just come a go elsewhere without commenting, subscribing.

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